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Latino voters are split on language and geography issues. A little over 57% of Hispanic voters are either registered Democrats or lean towards the Democratic Party, while just 23% align with the Republican Party.
Latinos form less cohesive communities than other groups. They originate from many different parts of world. Some are native-born, others are recent immigrants. The difference in national origin results in divergent experiences and impacts their political preferences. Hispanic voters appreciate receiving bilingual information about candidates. This helps them relate to the issues, candidates and political process.
A new generation of African-American political voices are emerging, less influenced by the civil rights struggle. As Professor Eddie Glaude of Princeton University said at a recent Center for American Progress Action Fund event, “These voices are focusing not on 'galvanizing the electorate,' as was seen with Jesse Jackson’s 1984 campaign, but rather with electing a mainstream candidate.” However, there remains a split among class and education: wealthier, educated African-Americans are registered Republican; less educated, and poorer are registered Democratic.
African-Americans rely upon social organizations for political information. Churches are cornerstones of Black political mobilization. They employ their resources as religious institutions to inform group political consciousness, influence political choices and shape political behavior through the development of democratic skills and the transfer of political messages. Other influencers include the barber and beauty shops, as well as social and fraternal organizations.
Asian-Americans, whose voting power has been much less scrutinized than African-Americans and Hispanics, are known as swing voters. Asian-Americans are split among the parties, as 40% are either registered or lean to Republican, 36% are either registered or lean to Democratic and 24% hold other affiliations.