Cancel 2016.2
The Almighty
False they do not base price on payout expectations, if they did the profit margin would not be so great! They would have lowerd price to compete and accepted a smaller profit margin. They base price on what they belive people will pay. They make the profit via investment in the market and go from there. It is well known in my industry that when the market is up, they settle cases, when its down the hold onto the money!
Let us start with the basics... what do you think the profit margin is on average?