well...she also has a massive out-reach pogram in terms of get out the vote.
Being in Florida (swing state) I've already seen (way too much of ) her ads. Invariably they focus on Trump malapropos / crappy use of language.
But it's enough because of sites like WaPo that gin it up and re-feed back as newz.
IOWs she's running a fear based campaign, not a pro-Hilary one
The good news is we will see if its enough or not... Ill mark this post to check after the election. I think HRC's numbers (at this point) far outweigh the enthusiasm gap.