Why Women Over 40 Suddenly Want Average Men: It's Not What You Think

Scott

Well-known member
Contributor
View: https://www.youtube.com/watch?v=lIdqUwVsUNw


Just finished watching the above video- at 21 minutes, it could -definitely- do with some editing- it repeats multiple points multiple times. That being said, I think the points it makes are pretty good.

Quoting the concluding remarks of the video below:
**
If you're a man in your 40s, you have choices you didn't have at 25. Option one, date women your age. Understand what you're getting. More baggage, less fertility, potentially settling for you. Urgent timeline, comparison to past relationships. This can work, but enter it with eyes open. Option two, date younger women. If you're established and attractive enough, women in their late 20s and early 30s might be interested. You're offering stability they value. They're offering youth and fewer complications. The power dynamic favors you. Option three, stay single. Enjoy your freedom, your resources, your peace. You don't owe anyone a relationship. If the options don't excite you, don't settle just because women are finally showing interest. What matters is that you choose consciously. Understanding the actual dynamics, not operating under the illusion that this sudden attention means you finally became the man women always wanted. Women over 40 finally notice average men because the market corrected. The power they had at 25 evaporated by 40 and average men suddenly became the best available option in a dramatically reduced pool. This isn't about hating women. This isn't about revenge. This is about understanding market dynamics so you can make informed decisions about relationships, commitment, and what you actually want.

The women who filtered you out at 25, they're not suddenly attracted to who you've become. They're accepting what they can get with the options they have left. There's a profound difference between being chosen because someone desires you and being chosen because someone's alternatives disappeared. You can build a genuine relationship with someone who initially viewed you as a compromise. People do grow to love what they settled for, but you should enter that dynamic understanding what it actually is, not romanticizing it into something it's not.

The market shifted. You now have power you didn't have before. Use it wisely. Don't waste your newfound options on someone who simply exhausted their preferences, who's trying to lock down the best remaining option before time runs out completely. You deserve to be someone's genuine choice, not their last resort. And at 40, for the first time in your life, you might actually have the leverage to demand that. The reality is simple. Market dynamics don't care about what's fair or what we wish were true. They operate on supply, demand, and value. Understanding these dynamics isn't about being cynical. It's about being informed. Because once you see how the market actually works, you can't unsee it. And that knowledge changes everything about how you approach dating, relationships, and what you're willing to accept from people who finally notice you after ignoring you for decades.

**
 
You do not give the reason 'why women over 40 suddenly want average men'?

Without watching that video i dispute what you say above in many aspects.

In survey after survey women are shown less willing to 'settle' and that does not change with age, now that most women are building financial independence moving into their latter years. What you say might be more true if she is broke though.

Also women, after a spouse dies tend to indicate in the years after that they are happier then when they were in their marriage years, whereas the opposite is true for men.

Men tend NEED a relationship far more and especially as men age into their senior years.

My theory as to why has always been tied to hundred of thousands of years of evolution. Men have always been far more disposable and likely to die (war, dangerous work, hunting, etc, etc,) and women, especially with young children often had no choice but to find a new man to partner with so her and her children could survive. She needed to be able to shed the prior bond and build a new one.

it was far less likely that a man would ever lose a wife (maybe sickness or war) and thus men TEND pair bond stronger and not want the relationship to end. In surveys on 'who chose to divorce' i have seen numbers saying 80%+ are the woman while the men still felt the marriage was worth fighting for. Again showing men tend to cling to relationships more whereas women tend to see them as more disposable.

I say the above with zero judgement as it was born of evolutionary necessity.

So some then say 'we are well past that time frame and as such that evolutionary drive should not matter', but they do matter. It is very hard to over come subconscious evolutionary drives that most people do not confront or understand.

Why do younger women tend to be attracted to men of wealth and power even if much older? An evolutionary hold over as that is the man showing off his 'nest' in the same way a male bird attracts a female one. And just because women can now build their own nests does not change it.... YET.

It might change over time though as increasingly wealthy women, opting out unless they can find a man of equivalent or greater wealth face an ever decreasing pool of men. Over time we may see that evolutionary pressure to 'marry or partner 'UP'...' subside as an unnecessary evolutionary appendage that will go the way of our baby toe and just stop existing in the future.
 
You do not give the reason 'why women over 40 suddenly want average men'?

Without watching that video i dispute what you say above in many aspects.

In survey after survey women are shown less willing to 'settle' and that does not change with age, now that most women are building financial independence moving into their later years.

I acknowledge that some of the data in the video may be innacurate, but I thought it was pretty good, though repetitive. I'll quote the first few paragraphs below, you can tell me if you disagree with it. I know that no source material was provided for what was said, so anything it said can certainly be challenge...

**
Look, I'm about to discuss something that might make people uncomfortable, but it's a conversation worthhaving. You know what I keep seeing everywhere? Men in their 40s, average men, not millionaires, not models, suddenly getting messages from women who wouldn't have given them the time of day 15 years ago. Women who spent their entire 20s and 30s swiping left on anyone under 6 ft, anyone making less than six figures, anyone without the complete package. Now, suddenly, these same women are messaging first, showing interest, being flexible about requirements. And these guys are confused. They're thinking, "Did I finally make it? Did I finally become attractive? Am I suddenly the man women want?"And before you comment, let me ask you something. When did you become more attractive? Was it at 42 when you had less hair than you did at 25? Was it when your metabolism slowed down? Was it when you got those stress lines from a decade of corporate work? Think about it. I'll give you a moment. The answer is you didn't. You didn't suddenly become more attractive. Something else changed. The market changed. And once you understand what actually happened, you'll never look at this sudden attention the same way again.

Let me paint a picture for you. Imagine there's a marketplace. At one end, you have buyers. At the other end, you have sellers. For years, the buyers had all the power. They could be incredibly selective. They could demand premium quality for average prices. They could filter out 95% of what was available and still have options. Then something shifts. Supply decreases. Demand stays the same. Suddenly those buyers who are so selective, they're competing with each other for what's left. And the sellers they rejected years ago, those sellers aren't as available anymore. Some found other buyers. Some decided they're fine without buyers. That's what's happening in the dating market for women over 40. And that's why average men are suddenly getting attention they never got before. Here's how the market worked when she was 25. Let's call her Jessica. She's working entry-level marketing, making maybe $40,000 a year,lives with roommates, drives a Honda Civic that's seen better days. But on dating apps, she's matching with doctors, lawyers, finance guys, men making six figures, men who own property, men who are 6'2 with abs, and interesting hobbies. She goes on dates with successful 35-year-old men who take her to expensive restaurants, pay for everything, compete for her attention, and this creates something important, an illusion. She can match with high-value men. She can get dates with them. She interprets this as this is my tier. These are the men I deserve.

What she doesn't understand, what most women at 25 don't understand is that attention doesn't equal commitment. These successful men in their 30s and 40s. They're dating her casually. They're not committing. They're enjoying the company of a young, attractive woman with no baggage, no ex-husband, no kids, no emotional walls built from 20 years of dating disasters. But she doesn't see this distinction. She sees matches. She sees dates. She sees attention from high-value men. And she thinks, "Okay, this is what I can get." So when an average 27 year-old guy shows interest, makes $55,000, drives a normal car, lives in a decent apartment, would actually commit to her, she swipes left. Not tall enough, not successful enough, not exciting enough. She has hundreds of matches. She can afford to be selective. The power is entirely in her hands. Here's how the filtering worked, and this is based on actual data from dating platforms. Height, minimum 6 ft. That immediately eliminates 85% of men. Income must make at least $75,000 to $100,000. By the time she's done filtering, she's left with maybe 2 to 3% of men on the platform. And here's the thing, those 2 to 3% of men, they know they're in the top tier. They know they have options. So, why would they commit to her specifically when they can date beautiful women in their 20s indefinitely? But the math doesn't register yet. She's 25. She has time. Relationships are something she'll get serious about later. Right now, she's focusing on her career, her friends, her experiences, living her best life. She'll settle down eventually when she's ready, when she finds someone who meets all her criteria. You see what I'm getting at?

Fast forward to 32. Jessica's doing better professionally, maybe making $65,000 now, but the dating market, it's shifted in ways she didn't anticipate. Those successful men in their late 30s and 40s who were taking her out at 25, they're now dating women in their mid 20s. Jessica's no longer the youngest option in their rotation. She's competing with women 5 to seven years younger who have exactly what she had at 25. Youth, optimism, no baggage. The matches slow down, the quality of matches decreases. The men messaging her aren't quite the caliber she got used to, but her standards haven't adjusted because her self-perception hasn't adjusted. She still thinks she deserves what she was getting at 25. And she starts hearing things, "Where are all the good men? Why is everyone already in a relationship? Men are intimidated by successful women. Men can't handle strong women. These are coping mechanisms, explanations that protect her ego from the real truth. The market has shifted and she hasn't adjusted her expectations to match her current market value. At 32, she still has options, but they're not the options she wants. The men showing genuine interest, the average guys making $60,000 to $80,000, the solid guys who would commit, she still filters them out because she remembers the attention she got at 25. And she believes that's her baseline.

Here's where everything changes. Somewhere between 36 and 40, something clicks. The biological timeline she could ignore in her 20s becomes impossible to deny. If she wants children, the window is closing fast. Medical facts don't care about her career trajectory. Fertility drops dramatically after 35, plummets after 40. This isn't opinion. This is biology. If she doesn't want children, she's facing a different problem. The men she's been filtering for, they're increasingly partnered. The successful, attractive men in their 40s. Many are married or in serious relationships. The ones who aren't, they either have significant issues, are dating women 10 to 15 years younger or have been through divorce and are extremely cautious. The dating pool hasn't just shrunk, it's evaporated. And suddenly, those average men she filtered out at 25 and 30 are looking a lot more appealing.

Here's what actually happened. And I'm going to explain this through basic market economics. In any market, value is determined by supply and demand. In the dating market, different ages have different dynamics. Women at 25, with a high supply of interested men, can be extremely selective. High perceived market value, power in the relationship dynamic. Women at 40, dramatically reduced supply of interested men in their age range, competing with younger women for limited high value men, facing biological timeline pressure. Power has shifted entirely. Men at 25,lower perceived value because they're less established. Competing with older, more successful men, less power in the dating dynamic. Men at 40, if they've built success, their market value has increased. Dating pool includes women from 25 to 45. More options than they had at 25. Significantly more power. This is the correction. The power that favored her at 25 now favors you at 40. And the women who filtered you out years ago are realizing you have options, too.

Let me tell you about a guy I know. Call him Mike. He's 43, makes decent money, nothing spectacular, good guy, average looking, stable job. In his 20s, he got almost no attention from women. He'd message women on dating apps, maybe get a response one out of 20 times. Dates were rare, relationships were rarer. Now at 43, he's getting messages from women first. Women with degrees, women with good careers, women who are attractive, accomplished, the whole package. And Mike's confused. He's thinking,"What changed? Did I suddenly become attractive?" I told him, "Mike, nothing about you changed. Look at yourself at 25 versus 43. You're less attractive now by conventional standards. Less hair, more weight, more stress. But the women messaging you, their options changed. The men they actually wanted at 25 aren't available at 40. So now you look good. Not because you improved, but because their alternatives disappeared. Here's what to watch for." She's in a hurry, pushing for commitment quickly, talking about moving in after a few months, bringing up marriage or kids within weeks.

This isn't about you specifically. This is about her timeline. She's operating under deadline pressure. She still talks about her type. I usually date taller men. I'm normally attracted to more adventurous guys. I typically go for someone more successful. She's telling you directly. You don't fit her preference pattern, but she's willing to make an exception because she has to. She settles visibly. You can see her disappointment when your apartment isn't as nice as she hoped. When your car is practical instead of impressive. When your vacation plans are modest. She's constantly reccalibrating her expectations downward. She compares constantly. References ex-boyfriends who are more successful, better looking, more exciting. Talks about the life she imagined versus the life you can provide. She's mourning the loss of what she thought she deserved.

I knew a woman, let's call her Sarah. For years, she filtered men relentlessly. Not tall enough, not wealthy enough, not accomplished enough. She literally had a spreadsheet. Height minimum, salary minimum, travel experience minimum, education level minimum, vehicle value minimum. She was working an entry-level job herself at the time. Fast forward to 38. Suddenly, those must-haves became nice to haves, then optional. She started dating a guy who wouldn't have made her first cut at 28. Good guy, stable, average in everyway. But here's what I observed. She resented him. She never said it directly, but you could see it. Every time they went to dinner at a chain restaurant instead of somewhere upscale. Every time he drove his practical sedan instead of something impressive. Every time she looked at friends who married earlier and had nicer lives.

She settled and she resented settling even though the settling was entirely her own doing. Here's something men don't anticipate. When women settle, they resent it. Even if they don't consciously acknowledge it, the resentment builds. She looks at her friend who married at 28, married an average guy. At the time, he was just average, but they grew together, built together. Now at 40, that couple has a nice home, established life, teenage kids, deep bond. That could have been her with any number of average men who showed interest in her 20s. Or she looks at successful men her age dating women in their late 20s.

**

Source:
View: https://www.youtube.com/watch?v=lIdqUwVsUNw
 
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Ya i do not agree with the above going back to my prior post.

If this is limited to only the women in their later 30's and early 40's who were career focused and suddenly find they desperately want a child, which happens enough to be note worthy, then yes, those women will tend to 'settle' for a man they think might be a 'good father' but otherwise they would not have dated them prior.

Outside that group of women, the women are increasingly less looking to settle as they now are gaining more and more financial independence. In fact they are even LESS likely to settle willing to be single, or get a pet, etc.

So if the advice to men is, as it seems to be in the video summary, that they are suddenly going to be pursued more by these aging women (late 30's+) who would not give them the time of day prior and that the men should be more willing to hold out, i would say that is largely wrong, outside that grouping of women 'looking to have a child'.

I would tell the men that video is speaking to, that if they were generally unable to attract women prior, it is only going to get worse for them. Caveat, always being that 'yes lots of money can change that', but that has always been the case. That 'wealth' threshold is only going up more and more for men, to gain that 'benefit' as women now make more and thus demand more from the men.

images


^ that desire by women is not an outlier.

So as women continue to earn more and more relative to men (and they do) that means the percent of men they are willing to date is shrinking and not getting bigger, ergo if men think their options are opening up as these women age and get more wealthy and secure they are dead wrong.
 
Be a decent person and look for someone who is a decent person


Yeah your sex drive will make you interested first with your eyes

Hot means nothing if the decency isn’t there

I have known so many men who married with a dick decision

Its failure waiting to happen
 
Ya i do not agree with the above going back to my prior post.

If this is limited to only the women in their later 30's and early 40's who were career focused and suddenly find they desperately want a child, which happens enough to be note worthy, then yes, those women will tend to 'settle' for a man they think might be a 'good father' but otherwise they would not have dated them prior.

Alright, I think you're perhaps right that it is most accurate for 36+ women who want to have kids and their time is running out to do so.


Outside that group of women, the women are increasingly less looking to settle as they now are gaining more and more financial independence. In fact they are even LESS likely to settle willing to be single, or get a pet, etc.

So if the advice to men is, as it seems to be in the video summary, that they are suddenly going to be pursued more by these aging women (late 30's+) who would not give them the time of day prior and that the men should be more willing to hold out, i would say that is largely wrong, outside that grouping of women 'looking to have a child'.

I would tell the men that video is speaking to, that if they were generally unable to attract women prior, it is only going to get worse for them. Caveat, always being that 'yes lots of money can change that', but that has always been the case. That 'wealth' threshold is only going up more and more for men, to gain that 'benefit' as women now make more and thus demand more from the men.

images


^ that desire by women is not an outlier.

So as women continue to earn more and more relative to men (and they do) that means the percent of men they are willing to date is shrinking and not getting bigger, ergo if men think their options are opening up as these women age and get more wealthy and secure they are dead wrong.

I think fairly wealth people in general are becoming rarer now, not more common. An article you may find interesting:
 
I am seeing two things....women 35+ deciding that nearly everyone lied to them telling them to follow the feminists plan for how they should conduct their lives.....and women under 35 discouraged because so many men either dont want to have anything to do with women or they are so submissive and ignorant about women that they are useless.
 
Alright, I think you're perhaps right that it is most accurate for 36+ women who want to have kids and their time is running out to do so.




I think fairly wealth people in general are becoming rarer now, not more common. An article you may find interesting:
While i agree, in general, the middle class and below have been shrinking and under pressure and that is only getting much worse under Trump, single women as a group continue to do better, year over year.


--------------------------------------


Women are a rising share of U.S. managers and professionals


And it is going to accelerate going forward as women currently are outpacing men across almost all university degrees breaking out of the more 'typical' degrees women used to be more concentrated in.



Women Continue To Outpace Men In College Enrollment And Graduation


women now significantly outpace men in overall university enrollment and degree completion across all degree levels (associate's, bachelor's, master's, and doctoral).


-------------------------------------


So that again comes back to increasing pressure on men, who are the ones really falling further back, in terms of relative income to females whose incomes and independence tend to keep pushing upwards.
 
While i agree, in general, the middle class and below have been shrinking and under pressure and that is only getting much worse under Trump, single women as a group continue to do better, year over year.


--------------------------------------


Women are a rising share of U.S. managers and professionals


And it is going to accelerate going forward as women currently are outpacing men across almost all university degrees breaking out of the more 'typical' degrees women used to be more concentrated in.



Women Continue To Outpace Men In College Enrollment And Graduation


women now significantly outpace men in overall university enrollment and degree completion across all degree levels (associate's, bachelor's, master's, and doctoral).


-------------------------------------


So that again comes back to increasing pressure on men, who are the ones really falling further back, in terms of relative income to females whose incomes and independence tend to keep pushing upwards.
There are reams of studies saying that women continue to get more miserable....in relationship or not.
 
While i agree, in general, the middle class and below have been shrinking and under pressure and that is only getting much worse under Trump, single women as a group continue to do better, year over year.


--------------------------------------


Women are a rising share of U.S. managers and professionals


And it is going to accelerate going forward as women currently are outpacing men across almost all university degrees breaking out of the more 'typical' degrees women used to be more concentrated in.



Women Continue To Outpace Men In College Enrollment And Graduation


women now significantly outpace men in overall university enrollment and degree completion across all degree levels (associate's, bachelor's, master's, and doctoral).


-------------------------------------


So that again comes back to increasing pressure on men, who are the ones really falling further back, in terms of relative income to females whose incomes and independence tend to keep pushing upwards.

Your first article suggests that women are just getting close to achieving parity when it comes to management roles. I definitely think that's a good thing.
 
Your first article suggests that women are just getting close to achieving parity when it comes to management roles. I definitely think that's a good thing.
That is accurate.

Women have come from WAY behind and been quickly closing that gap in the last couple generations and if you look at how they are beginning to dominant almost professional degrees (Dr's, Lawyers, etc) and not just the areas they tended to dominate prior (Nursing, teaching, etc) this gap will close and start appearing in the opposite direction.

In just 'closing the gap' and the wealth independence that has provided women have only got more picky and willing to stay single and that is with 'parity' approaching. Not imagine another two generations where women and mens gap largely reverses. Imagine how much more picky women will be and how few men will meet that standard.
 
That is accurate.

Women have come from WAY behind and been quickly closing that gap in the last couple generations and if you look at how they are beginning to dominant almost professional degrees (Dr's, Lawyers, etc) and not just the areas they tended to dominate prior (Nursing, teaching, etc) this gap will close and start appearing in the opposite direction.

In just 'closing the gap' and the wealth independence that has provided women have only got more picky and willing to stay single and that is with 'parity' approaching. Not imagine another two generations where women and mens gap largely reverses. Imagine how much more picky women will be and how few men will meet that standard.

I think the main issue isn't going to be so much a gender issue, but rather a 1% vs. everyone else type issue, but I guess we'll find out.
 
Could you provide one such study?
I might be wrong about reams.....Google does not want to show me much more than the one everyone talks about.......from 2008:


This might be that thing we often see, saw for instance a lot of in COVID...."We are not going to look because we dont want to know" The feminsts are very powerful, and the narrative of declining female happiness is not good for them.
 
Over the years I have heard chatter on my grapevine that the evidence that the feminists have harmed female happiness is obvious and consistent.

I also know that Google sometimes hides things.

This question could use more investigation but I have to go to my T Function.
 
View: https://www.youtube.com/watch?v=lIdqUwVsUNw


Just finished watching the above video- at 21 minutes, it could -definitely- do with some editing- it repeats multiple points multiple times. That being said, I think the points it makes are pretty good.

Quoting the concluding remarks of the video below:
**
If you're a man in your 40s, you have choices you didn't have at 25. Option one, date women your age. Understand what you're getting. More baggage, less fertility, potentially settling for you. Urgent timeline, comparison to past relationships. This can work, but enter it with eyes open. Option two, date younger women. If you're established and attractive enough, women in their late 20s and early 30s might be interested. You're offering stability they value. They're offering youth and fewer complications. The power dynamic favors you. Option three, stay single. Enjoy your freedom, your resources, your peace. You don't owe anyone a relationship. If the options don't excite you, don't settle just because women are finally showing interest. What matters is that you choose consciously. Understanding the actual dynamics, not operating under the illusion that this sudden attention means you finally became the man women always wanted. Women over 40 finally notice average men because the market corrected. The power they had at 25 evaporated by 40 and average men suddenly became the best available option in a dramatically reduced pool. This isn't about hating women. This isn't about revenge. This is about understanding market dynamics so you can make informed decisions about relationships, commitment, and what you actually want.

The women who filtered you out at 25, they're not suddenly attracted to who you've become. They're accepting what they can get with the options they have left. There's a profound difference between being chosen because someone desires you and being chosen because someone's alternatives disappeared. You can build a genuine relationship with someone who initially viewed you as a compromise. People do grow to love what they settled for, but you should enter that dynamic understanding what it actually is, not romanticizing it into something it's not.

The market shifted. You now have power you didn't have before. Use it wisely. Don't waste your newfound options on someone who simply exhausted their preferences, who's trying to lock down the best remaining option before time runs out completely. You deserve to be someone's genuine choice, not their last resort. And at 40, for the first time in your life, you might actually have the leverage to demand that. The reality is simple. Market dynamics don't care about what's fair or what we wish were true. They operate on supply, demand, and value. Understanding these dynamics isn't about being cynical. It's about being informed. Because once you see how the market actually works, you can't unsee it. And that knowledge changes everything about how you approach dating, relationships, and what you're willing to accept from people who finally notice you after ignoring you for decades.

**

Most of the men on this board are 60 or older. The conservatives are all married. The leftists are mostly gay.

Not much interest in dating around here.
 
Most of the men on this board are 60 or older. The conservatives are all married. The leftists are mostly gay.

Not much interest in dating around here.

I definitely got the feeling that most people here are past the half century mark, but I suspect that most of the leftists here aren't gay, despite what some here may believe. I also suspect no poll has actually been done on the matter- ofcourse, such a poll might not get much of a response anyway.
 
I think the main issue isn't going to be so much a gender issue, but rather a 1% vs. everyone else type issue, but I guess we'll find out.
I think that matters as well but i think it is undeniable that as women gain more wealth, gain more ability to build and maintain their 'own nest' without NEEDING a man, that women get more and more less willing to settle and more and more picky.

Ask yourself why someone like Sophia Vargara above, someone who has made so much money that she could partner with any man of any wealth level (say a school teacher) and they would never suffer an ounce of income or wealth insecurity and yet she feels, that even if he was a soul mate type love, it would still be a "nightmare" where she would end up "resenting" him.

Men have done for the thousands of years. Rich men marry waitresses or menial job holders, and then let them stop working, even if they have no kids and those men do not resent those women. This elevates society over all as it uplifts one poorer person.

The path women are talking, being increasingly choosing of equal or superior wealth men only will only result in society becoming even more stratified between rich and poor.

Varga does not say this because she is evil or a gold digger (she has her own gold) and may not realize this is an evolution extinct at play in her, that drives her to unvoluntarily to feel this way. A driving need to seek males who can provide the nest and safety, as the way to judge their worthiness.
 
I might be wrong about reams.....Google does not want to show me much more than the one everyone talks about.......from 2008:


This might be that thing we often see, saw for instance a lot of in COVID...."We are not going to look because we dont want to know" The feminsts are very powerful, and the narrative of declining female happiness is not good for them.

Your characterization at the end there is a stretch as you are basically saying the evidence exists but since womens groups are powerful we will not see it.

Anyway getting away from that, there are studies that show GENERALLY EVERYONE in the West, as society gets more wealthy and comfortable, are actually getting less happy and suffering more anxiety, etc.

This is argued to be more of a function that once mankind does not have to strive for basic needs like food and shelter they begin focusing on more intangible things such as how people look and live on instagram, or what is called 'keeping up with the Joneses'.

we get a real sense of accomplishment and joy from the the daily achieving of food and shelter for ourselves and family whereas there is never really any sense of anything but unending competition in the battle of the joneses as there always is a richer Jones.
 
Your characterization at the end there is a stretch as you are basically saying the evidence exists but since womens groups are powerful we will not see it.

Anyway getting away from that, there are studies that show GENERALLY EVERYONE in the West, as society gets more wealthy and comfortable, are actually getting less happy and suffering more anxiety, etc.

This is argued to be more of a function that once mankind does not have to strive for basic needs like food and shelter they begin focusing on more intangible things such as how people look and live on instagram, or what is called 'keeping up with the Joneses'.

we get a real sense of accomplishment and joy from the the daily achieving of food and shelter for ourselves and family whereas there is never really any sense of anything but unending competition in the battle of the joneses as there always is a richer Jones.
We're in what psychology calls a material world. Zoomers claim to reject that world but never miss being seen at the most popular club on the strip. Middle age women are looking for stability without giving up their baggage,
 
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