Bluesky has 'the juice' — but it still doesn't have the normies
- Bluesky says it now has around 20 million users — and it's become a pretty lively site.
- It has lots of pundits and people talking about the election, but does it have enough regular people?
- Bluesky doesn't have verification in the same way X or Threads does.
From what I can tell, the users who've been joining Bluesky en masse recently are members of the big blob of liberal-to-left-wing journalists, academics, lawyers, and tech workers--politically engaged email-job types--who were early Twitter adopters and whose compulsive use of the site over the years was an important force in shaping its culture and norms. (Some of those users have been on the site for a while, valiantly attempting to change Bluesky's culture from "toxically wack" to "tolerably wack.")
This group — people who post a lot, in real time, is what some people are calling "the juice" — the sign of an active platform.
Bluesky is still missing that base layer of regular people.
There is no "juice" just a bunch of malcont losers beating the same drum. Anyone remember Truth Social, Parlor, or Mastodon?