Alabama spends the money to have top level facilities and coaches. That gives the athletes the best chance to win and the best chance to move to the next level.
While the school as a whole shares a mediocre notoriety at best, most institutions I believe would prefer putting the funding toward advancing their academic reputation, no one is ever going to confuse Alabama with Vanderbilt
And please, no Alabama produced statistics showing their tops in some program or another or personal narratives about how you know a guy who ................