I just purchased a 2022 Kia yesterday. It was quite the adventure.
My tip is to focus on the price and the interest rate being offered, rather than the monthly payment, which is what they want you to focus on. Go in with a pre-approved auto loan from another bank and see if they can beat those rates, because relying on their rates is always a bad idea. Oh, and educate yourself on all of the unnecessary "dealer fees" that you absolutely don't need to pay. (I saved about $3,500 by threatening to walk out when they initially refused to remove certain ridiculous fees. For instance, their BS "transportation fee" of over a thousand dollars is included in the MSRP, but they still tried to sneak it in anyway.) And be careful about what you sign and when you sign it!
It's a shame how sneaky they are and how little government oversight there is, but if you do research and stand your ground and know your rights as a consumer, you'll get a good deal.