Half the country will vote for Trump. What is his appeal?

It won't really be half the country, though it will likely be half of the Likely Voters and a few Registered Voters that will vote for Trump. Though this idea that they are enamored of Trump is a bit absurd. Most of them will be voting against Kamala, not "for" Trump.
Trump maxed out at 47 percent of the vote.
 
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