It was his lifestyle and the outrageous things he did and said cawacko that launched his brand and now it is the outrageous things he does and says that is killing that same brand, so for a marketing genius, he sure didn't think this Presidential run through and how it might affect his brand.
I see that without his dad's money he would just be another loud mouthed fool.
http://www.politico.com/magazine/story/2016/01/donald-trump-2016-brand-business-213515
Too bad your daddy didn't have money to spend on your education .... and you actually ARE a loud mouth fool......