His show lost $40,000,000.00 a year. He is VERY lucky to have lasted this long. The soon to be late Late Show cost $100 million a year to produce and Gutfield costs $10 ten million to produce. His not funny over the airway show is broadcast to almost every TV in the country. Gutfield's cable show is broadcast to just 51 million homes and has 40% higher ratings. If Cobert was actually a funny comedian than just an occasionally funny political activist his show might not be getting canceled.
It breaks down like this. Colbert only appealed to %50 the potential audience and had to share them with 2 other late night hosts. So his actual audience was 1/6th potential audience. It is telling that his defenders are the likes of Adam Schiff and Elizabeth Warren maybe they should offer to pay for his $40 million dollar a year loss out of their pockets .