I disagree totally!
I firmly believed in the product that I created or developed... I believed in the quality of my materials, I believed in the factory I chose to develop them in and the engineers that were going to "get the graduated sizes" right when they developed the lasts to make them on, I believed in the features and benefits that we all developed and put in to the product, the shoes.....we made our NAME on COMFORT and we developed our product knowing this mission.
So when it came time to promote the product with marketing, I felt very confident that every word and arrow pointing to a feature or benefit of the product in the ad was the truth.
And when I showed this product at the trade shows, the same as above, no lies needed to sell the product, especially since my company made its name through having product with propriatory features.....features that we trademarked and registered, so that none of our competition could make the same claims....
no lying involved in making retailers to purchase the product....HONESTLY!
care