Swiftboating couldn't happen to a nicer guy:
Firemen douse Rudy’s image as 9/11 hero
Union bid to halt White House run
Sarah Baxter, New York
FIRE battalion chief Jim Riches brought up his son to be one of New York’s “bravest”, like him. The young Jim followed his father into the New York fire department and died at the World Trade Center on September 11, 2001.
What followed turned his heartbroken father into a relentless opponent of Rudy Giuliani, then mayor of New York. With other families of 9/11 victims, Riches has vowed to torpedo Giuliani’s prospects of winning the White House by attacking his greatest source of strength, his reputation as a hero that day.
“We’re going to follow him around the country,” said Riches. “We want all of America to know he is not the man he says he is.”
Helped by the firefighters’ union, Riches and his friends are preparing to “swiftboat” Giuliani, borrowing the tactics of the Vietnam veterans, under the title Swift Boat Veterans for Truth, who pierced the Democratic nominee John Kerry’s seemingly armour-plated credentials as a decorated war hero during the 2004 presidential campaign.
http://www.timesonline.co.uk/tol/news/world/us_and_americas/article1530535.ece