Not as disgusting as the Red Sox fans who went from being rather humble to a bunch of arrogant asses.
The Rays had little to cheer for prior to this season. The management was schizophrenic and did not appear committed to winning. They spent too much on washed up free agents. And there was no history of success, not talking about a World Series, but just a year where they were remotely competitive.
But they have been doing things right the last few years. Hopefully they will do better in coming years, but their location is not great. They are in the middle of a bunch of retirees, many living on fixed incomes.