I am VERY convinced of this...
In Dane County, during any given time that I would enter into a store, about half of the people in such stores would be wearing their masks, even though I suspect that most of those people are vaccinated and even though there was no countywide mandate to wear masks. Those people are so scared by our local media that they'll likely never take the damn things off ever again.
In any other given county during any given time (I don't go to Milwaukee), I'd see basically nobody wearing a mask. I bet, since Dane County has a mask mandate again, that the other half of people who I'd otherwise see maskless will now be masked up again in stores just to "go along to get along". Unfortunately, I doubt that I will notice any more resistance to it than I did the last time (which was a few people here and there).