Exactly. He wanted everyone to hear it, not just sound bites and hours of critic's remarks from the talking heads.
Almost nobody heard it... This is like Wilson running around trying to convince people that his plan was good... Running around on the train desperately trying to convince people.
The problem is people remember his promises from before, even if he doesn't want us to. This sudden "focus" on jobs is a bit too late to remove him from responsibility. Especially when he had super majorities in both houses to pass whatever was "necessary" for his first two years.