The EU will find new markets easier than we will given Trump’s tariff behavior, and the point is that both entries will suffer especially small businesses on both sides who can not afford to pay the tariffs. Given Trump’s on again off again playing with tariffs don’t be so sure the EU will give in so easily especially if the economic indicators continue to slide
No, they won't; few regions have the disposable incomes that can afford luxury goods like expensive booze; American drunks are a huge market for them, not really the case for our booze makers, who have a market here already. The hole on the shelves is easily filled from domestic and other foreign sources.