There is a reason Trump rallies look like a gathering of our right wing magats here.
That generation is one of the last ones to grow up with a more pure hate and bigotry in their hearts, with many of them being able to grow up in a time when White men, alone held almost 100% of the power in society, had no competition for the top jobs from Women or PoC and as they would say things were just MAGA.
Archie Bunker was a caricature of the nicer side of that bigotry and hate meant to gently shame them all for their backward views, and it largely worked with many of the hateful going into the closets where they belong.
Young people today have not grown up with that bubble of hate. They have had more exposure not just thru tv and movies, to 'others' but in their communities than generations prior. And when you do not have the IGNORANCE of 'others' to fuel hate, because they actually growing knowing and liking 'others' you simply will not see the hate persevere.
That is what todays Maga push is all about. They know it is NOW OR NEVER to try and reset the clock as they no longer have the voting numbers to win, and each year it gets worse. So they need to put everything into stealing power and making this a Dictatorship where the ruler can put aside the Will of the People and return to society to MAGA. A place where white males again get almost ALL of the advantages and 'others' fall back in line.