I believe what he is referring to is the nostalgia many feel about the glory era of USC football, think of Notre Dame on a lesser level. The West Coast school, private university with a long history in college football. As I said before, as a kid, I remember Curt Gowdy doing the UCLA/USC game from the Rose Bowl with Cal Tech pranking stuntsThis was our third year with Riley and we went 6-6, so I'm not going to try and defend us. But as far as your claim vis a vis relevance and the media, I'm not following. It's not like people were saying we were going to win a national title. We beat LSU to start the season and that understandably caught people's attention. But once we started losing it all went away.