Up until the nomination..
Utter these words as much as possible... "Cut Taxes on the Rich", Ban Abortion", "American Values", "God", "Public Prayer", "intelligent design" and vaguely suggest that the leading Democrat is un-American and does not understand our values.
After the Nomination...
Utter these words, "American Flag", "Cut Taxes", "limit abortion", "American Values", "God", "Prayer", "elitism", Trash higher education and never acknowledge that you graduated from "Yale or Harvard", "lower gas, and grocery prices", if possible demonize a foreign enemy and call the Democrat soft on that enemy who is threatening the "American Values". (This is a bonus because you can say "American values" a few times while doing so.)