One of the many caricatures that has arisen in the years since 9/11 is the charge that President Bush’s primary exhortation to the American people in the aftermath of the tragedy was simply to "go shopping." I have heard this charge countless times, usually offered as a laugh line, in the manner of a snarky late-night comedian’s monologue about "how dumb can someone be to think that shopping is a response to terrorism?"
In some of his early remarks after 9/11, President Bush did urge not to be afraid to "go shopping for their families," as part of a general appeal not to be intimidated from an ordinary daily routine. And he even encouraged Americans to "go to Disneyworld," as part of broader appeal to renew confidence in the safety of air travel.
Of course, he also made it clear that the struggle against terrorists would involve many other sacrifices and, over the years, much more was asked of the American people. But President Bush also made it clear that the terrorists would like to intimidate us out of normal living and that if we give into that fear we can compound the damage inflicted by the terrorists. So part of a comprehensive response that mobilized all elements of national power — military, diplomatic, intelligence, law enforcement, economic, and psychological — would involve ordinary Americans refusing to surrender to fear of terrorists.