It sure is. To me store-bought berries are nearly tasteless. It's like they develop them for size and keeping ability and taste is a distant third. When they were up here last year I took my g-daughter (just a toddler) berry-picking. My daughter said that she wouldn't eat the blueberries because she hated them. She sure didn't hate on the wild ones! We came back with blue faces and seven berries to share. lol
I am not big on blueberries for that exact reason, even dried ones in cereals, baked goods from a package are better....... I put them in a smoothie for color.lol
Same w/ most fruit now.........
Other than real local stuff (stone fruits, watermelon etc) the stuff in the local stores here in calif are tasteless-might as well eat a potato as to a peach.. Look great though..
We do get stuff in from Mexico & it seems much better, almost as good as local as it seems they leave them in the field a bit longer to actually ripen~produce sugar..